Luxi Group Inc. ("Luxi," "we," "us," or "our") respects your privacy and is committed to protecting the personal information you share with us. This Privacy Policy explains how we collect, use, store, and protect your personal data when you visit our website (tryluxi.ph) or purchase our products.
This policy is in compliance with the Data Privacy Act of 2012 (Republic Act No. 10173) and its Implementing Rules and Regulations, as enforced by the National Privacy Commission (NPC).
Who We Are
Personal Information Controller:
Luxi Group Inc.
MIT Bldg 2 Unit #3B-4, 117 Gorordo Ave., Cor. Sanjercasville Rd. Lahug,
Cebu City, Cebu 6000 Philippines
Email: hello@tryluxi.ph
Data Protection Officer: For data privacy concerns, contact us at hello@tryluxi.ph.
What Information We Collect
When you visit our website, create an account, or place an order, we may collect the following personal information:
Information you provide directly:
- Full name
- Email address
- Phone number (including for COD order verification via SMS or call)
- Shipping and billing address
- Payment information (credit/debit card details, GCash/Maya account information)
- Order history and product preferences
Information we collect automatically:
- Device information (IP address, browser type, operating system)
- Log data (pages visited, time spent on the website, links clicked)
- Cookies and tracking technologies (see "Cookies" section below)
Information from third parties:
- We may receive information about you from third-party partners, such as logistics providers or payment gateways, to fulfill your orders.
How We Use Your Information
We use your personal information for the following purposes:
| Purpose | Legal Basis |
|---|---|
| Processing and fulfilling your orders | Contractual necessity |
| Delivering your purchases to your address | Contractual necessity |
| Processing payments and preventing fraud | Contractual necessity |
| Communicating with you regarding your order (e.g., shipping updates) | Contractual necessity |
| Sending marketing communications, promotions, and updates | Consent |
| Providing customer support and resolving inquiries | Legitimate interests |
| Improving our website, products, and customer experience | Legitimate interests |
| Complying with legal obligations (e.g., tax and accounting) | Legal obligation |
SMS and Phone Communications
By providing your phone number during checkout, you consent to receive SMS updates about your order (such as shipping confirmations and delivery updates). We may also call you to verify Cash on Delivery (COD) orders.
You may opt-out of promotional SMS at any time by following the instructions provided in the message or contacting us directly.
Marketing Communications
We will only send you marketing emails or SMS if you have opted in to receive them. You can manage your preferences or unsubscribe at any time by:
- Clicking the "unsubscribe" link at the bottom of any marketing email.
- Contacting us at hello@tryluxi.ph.
Even if you opt-out of marketing communications, we will still send you order-related updates and important administrative notices.
Who We Share Your Information With
We do not sell your personal information. We may share your information with trusted third parties only for the following purposes:
| Category | Purpose |
|---|---|
| Payment processors (e.g., PayMongo, GCash, Maya, PayPal) | Process payments |
| Shipping and delivery partners (e.g., LBC, J&T Express) | Fulfill and deliver orders |
| Shopify | Host our online store and process orders |
| Marketing and analytics platforms | Send promotional emails/SMS, analyze website traffic |
| Legal authorities (if required by law) | Comply with legal obligations |
How Long We Keep Your Information
We retain your personal data only as long as necessary to fulfill the purposes outlined in this policy or as required by law.
| Data Type | Retention Period |
|---|---|
| Account and order information | As long as your account is active, plus legal retention period (e.g., 5-10 years for tax purposes) |
| Marketing communication data | Until you opt-out or unsubscribe |
| Customer support inquiries | Up to 3 years after the inquiry is resolved |
| Website analytics | Up to 2 years (depending on cookie expiration) |
How We Protect Your Information
We implement appropriate technical and organizational measures to protect your personal data against unauthorized access, loss, or misuse, including:
- Secure Socket Layer (SSL) encryption
- Restricted access to personal data for authorized personnel only
- Regular security audits of our website and payment gateways
While we strive to protect your data, no method of transmission over the internet is 100% secure. We cannot guarantee absolute security.
Your Rights
Under the Data Privacy Act of 2012, you have the following rights:
- Right to be informed: To know how your data will be used.
- Right to access: To request a copy of the personal information we hold about you.
- Right to object: To opt-out of processing your data for direct marketing purposes.
- Right to erasure or blocking: To request the deletion or blocking of your personal data under certain conditions.
- Right to damages: To be indemnified for any damages sustained due to inaccurate, incomplete, or unlawful use of your data.
- Right to file a complaint: To file a complaint with the National Privacy Commission (NPC) if your data privacy rights are violated.
- Right to rectify: To correct any inaccurate or incomplete data we hold about you.
- Right to data portability: To obtain a copy of your data in an electronic or structured format.
To exercise any of these rights, please contact us at hello@tryluxi.ph. We will respond to your request within 30 days.
Cookies
Our website uses cookies and similar tracking technologies to improve your browsing experience and analyze site traffic. You can choose to accept or decline cookies through your browser settings.
We use the following types of cookies:
| Cookie Type | Purpose | Duration |
|---|---|---|
| Essential Cookies | Necessary for the website to function (e.g., shopping cart) | Session (deleted when you close your browser) |
| Analytics Cookies | Help us understand how visitors interact with the site | Varies (typically up to 2 years) |
| Marketing Cookies | Track visitors across websites to display relevant ads | Varies (typically up to 1 year) |
User-Generated Content
If you submit reviews, testimonials, or comments on our website or social media channels, you grant us the right to use, modify, and display this content for promotional purposes. Please do not share personal information in public comments.
Third-Party Links
Our website may contain links to third-party websites or services. We are not responsible for the privacy practices or content of these external sites. We encourage you to read their privacy policies.
Social Media
We use social media platforms (e.g., Facebook, Instagram, TikTok) to connect with our customers. Any interactions with our social media accounts are governed by the privacy policies of the respective platforms.
Children's Privacy
Our website and products are not intended for children under the age of 18. We do not knowingly collect personal information from minors. If you believe we have inadvertently collected such data, please contact us.
Changes to This Policy
We may update this Privacy Policy from time to time to reflect changes in our practices or for legal reasons. The updated version will be posted on this page with a revised "Effective Date." We encourage you to review this policy periodically.
Contact Us
If you have any questions or concerns about this Privacy Policy or your personal data, please contact us at:
Luxi Group Inc.
Email: hello@tryluxi.ph
Address: MIT Bldg 2 Unit #3B-4, 117 Gorordo Ave., Cor. Sanjercasville Rd. Lahug, Cebu City, Cebu 6000 Philippines
We are here to help and ensure your data is protected.